Gerald Celente, founder of the Trends Research Institute, noted how many modern survivalists deviate from the classic archetype, terming this new style "neo-survivalism"; "you know, the caricature, the guy with the AK-47 heading to the hills with enough ammunition and pork and beans to ride out the storm. This [neo-survivalist] is a very different one from that".[26]
Gerald Celente, founder of the Trends Research Institute, noted how many modern survivalists deviate from the classic archetype, terming this new style "neo-survivalism"; "you know, the caricature, the guy with the AK-47 heading to the hills with enough ammunition and pork and beans to ride out the storm. This [neo-survivalist] is a very different one from that".[26]
The communications equipment may include a multi-band receiver/scanner, a citizens band (CB) radio, portable "walkie-talkies" with rechargeable batteries, and a portable battery-powered television. The power supplies may include a diesel or gasoline generator with a one-month fuel supply, an auto battery and charger, extension cord, flashlights, rechargeable batteries (with recharger), an electric multi meter, and a test light. Defense items include a revolver, semi-automatic pistol, rifle, shotgun, ammunition, mace or pepper spray, and a large knife such as a KA-BAR or a bowie knife.
Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor[75] for any natural or man-made disaster[76] and "a clever way of drawing people’s attention to disaster preparedness".[75] The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything."[77] Though "there are some... who are seriously preparing for a zombie attack".[78]
This group consists of people who live in tornado, hurricane, flood, wildfire, earthquake or heavy snowfall-prone areas and want to be prepared for possible emergencies.[33] They invest in material for fortifying structures and tools for rebuilding and constructing temporary shelters. While assuming the long-term continuity of society, some may have invested in a custom-built shelter, food, water, medicine, and enough supplies to get by until contact with the rest of the world resumes following a natural emergency.[30]
Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor[75] for any natural or man-made disaster[76] and "a clever way of drawing people’s attention to disaster preparedness".[75] The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything."[77] Though "there are some... who are seriously preparing for a zombie attack".[78]
Bombs rain from the skies, alien ships descend with lasers ablaze, improbably proportioned, irradiated sea monsters tear through essential infrastructure. You'd think that running, screaming, and finding clean underwear would top the list of activities likely to improve your chances of living, followed closely by finding a sustainable food source and offering sexual favors to the person with the most impressive arsenal. Unless you were a prepper, in which case you'd be worrying more about the safety of your cigarette stockpile.
Tenacious Tape is not the kind of survival gear you won’t use every time out but when that rogue branch falls on your camping tent and rips your fly you’ll be thanking your lucky stars you have it in your bag. It can prevent a difficult situation from turning into a life threatening one. Tenacious Tape is completely weatherproof and won’t ever wash out. It doesn’t leave any tacky residue and is also machine washable. It’s the kind of quiet innovation that elevates the outdoor experience for everyone without making a lot of noise and is essential survival gear for any outdoor aficionado. Available in 3” or 20” rolls and a variety of colors.

For global catastrophic risks the costs of food storage become impractical for most of the population [52] and for some such catastrophes conventional agriculture would not function due to the loss of a large fraction of sunlight (e.g. during nuclear winter or a supervolcano). In such situations, alternative food is necessary, which is converting natural gas and wood fiber to human edible food.[53]


Monetary disaster investors believe the Federal Reserve system is fundamentally flawed. Newsletters suggest hard assets of gold and silver bullion, coins, and other precious-metal-oriented investments such as mining shares. Survivalists prepare for paper money to become worthless through hyperinflation. As of late 2009 this is a popular scenario.[36][37][38][39] Many will stockpile bullion in preparation for a market crash that would destroy the value of global currencies.


The LifeStraw filter meets EPA standards and has been shown to remove more than 99.9% of waterborne parasites and bacteria. Humanitarian relief workers in all corners of the globe use the LifeStraw to help bring safe water to threatened communities and refugee camps. The “straw” itself weighs a scant 0.1 pounds and measures 9” in length and 1” in diameter. Few things are worse than being lost and being besieged by waterborne illness. Bring this essential piece of survival gear with you whenever you venture into the wild and make sure water problems are not on the menu.
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