I'm not quite crazy enough to say that epinephrine will help you survive the inevitable zombie apocalypse (you can go here for that). I'm just suggesting in a roundabout way that if you happened to be in a situation where something was trying to eat you, the increased heart rate and blood flow to your muscles brought on by a well-timed dose might just save your life.
You forgot one…..the invisible prepper! There are more than enough of these preppers! We have the ability to shop and store without anyone noticing. I don’t need to brag, because when the SHTF, there is going to be enough people that are unprepared and begging. We’ll just state, we are in the same boat…but little do they know. I can’t save the world, only my family.
Bombs rain from the skies, alien ships descend with lasers ablaze, improbably proportioned, irradiated sea monsters tear through essential infrastructure. You'd think that running, screaming, and finding clean underwear would top the list of activities likely to improve your chances of living, followed closely by finding a sustainable food source and offering sexual favors to the person with the most impressive arsenal. Unless you were a prepper, in which case you'd be worrying more about the safety of your cigarette stockpile.
Paracord is one of the most versatile pieces of survival gear you can carry. It has applications as diverse as helping you set up a makeshift tent to creating a clothesline for drying wet clothes to establishing a perimeter around your campsite that will warn you of the approach of curious or hungry mammals. On top of that you can use it to transcend physical obstacles like small cliffs you might encounter as you attempt to reach civilization. It’s essential survival gear for the person that likes to be prepared for any eventuality.
Civilians such as forestry workers, surveyors, or bush pilots, who work in remote locations or in regions with extreme climate conditions may also be equipped with survival kits. Disaster supplies are also kept on hand by those who live in areas prone to earthquakes or other natural disasters. For the average citizen to practice disaster preparedness, some towns will have survival stores to keep survival supplies in stock.
Lightweight survival kits are generally seen as a backup means of survival; however, these can kits can be extensive, and have come to include tools that are generally found in larger kits as survival technology advances. Some examples of these tools are high power flashlights, rapid use saws, signal devices such as mini signal mirrors, and water purification methods.
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However, if some tales of survivalist stockpiling are to be believed, our nutty neighbors have enough of the social lubricant squirreled away to hold the most epic end-of-the-world-party of all time outside of Edgar Wright's social circle. It might not be practical, but who needs practical when you and everyone you know is doomed to die from radiation poisoning or cancer?
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
The term "survival kit" may also refer to the larger, portable survival kits prepared by survivalists, called "bug-out bags" (BOBs), "Personal Emergency Relocation Kits" (PERKs) or "get out of Dodge" (GOOD) kits, which are packed into backpacks, or even duffel bags. These kits are designed specifically to be more easily carried by the individual in case alternate forms of transportation are unavailable or impossible to use.
Again, the reason we tend to look sideways at those who get a little too into prepping for an apocalypse is because of their smug optimism. People actually being realistic about a dangerous future would be better served joining the military or ingratiating themselves with high-level government officials than agonizing about a little mouth scuzz or foot fuzz, right?
Another concern when you’re lost in the wild is where to procure potable water. Sometimes there will be bubbling streams of crystal clear water rolling down wooded hillsides to fill your water bottle and sometimes you’ll have little more than a stagnant pool standing between you and dehydration. The LifeStraw Personal Water Filter is survival gear that can turn that stagnant pool into a lifesaver.