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This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
If you find yourself in a survival situation you’re go ing to need rope to help devise shelter or extricate yourself from tight spots. Better yet you’ll need some incredibly tough paracord from Titan. Whether you need to string your food sack from a tree to keep it out of the reach of bears or remove your car from a ditch during rough winter weather Titan MIL-spec paracord is survival gear that can help.
And, of course, people aren't going to stop wanting to get drunk just because they can't pop over to the corner bodega for a six pack whenever the urge strikes. Portability and long shelf-life make liquor of all types a valuable trade good -- people will kill to get a taste of the delicious bottom-shelf leftovers from your local dive bar when their only other option is the equivalent of prison wine.
Say you're at work and a terrorist attack occurs. Roads are closed to any and all traffic but you only want to get home - even if that means walking. You may not want to grab your full on family pack in the car or you may not even be able to get to it. But you just want a light kit to get you through. How far is it to get home from wherever you may be? This get home kit should provide for 1-3 nights of traveling on foot till you make it home.