Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor[75] for any natural or man-made disaster[76] and "a clever way of drawing people’s attention to disaster preparedness".[75] The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything."[77] Though "there are some... who are seriously preparing for a zombie attack".[78]

Despite a lull following the end of the Cold War, survivalism has gained greater attention in recent years, resulting in increased popularity of the survivalist lifestyle, as well as increased scrutiny. A National Geographic show interviewing survivalists, Doomsday Preppers, was a "ratings bonanza"[79] and "the network's most-watched series",[80] yet Neil Genzlinger in The New York Times declared it an "absurd excess on display and at what an easy target the prepper worldview is for ridicule," noting, "how offensively anti-life these shows are, full of contempt for humankind."[81]
Lightweight survival kits are generally seen as a backup means of survival; however, these can kits can be extensive, and have come to include tools that are generally found in larger kits as survival technology advances. Some examples of these tools are high power flashlights, rapid use saws, signal devices such as mini signal mirrors, and water purification methods.

With goTenna you use a simple smartphone messaging app as a platform for sending SOS messages along with your handheld hunting GPS coordinates should you need emergency help. You can also use it to chat with emergency services so they know your exact condition and can prepare accordingly. It’s off-grid survival gear at its best and could be the difference between life and death.

The increased inflation rate in the 1960s, the US monetary devaluation, the continued concern over a possible nuclear exchange between the US and the Soviet Union, and perceived increasing vulnerability of urban centers to supply shortages and other systems failures caused a number of primarily conservative and libertarian thinkers to promote individual preparations. Harry Browne began offering seminars on how to survive a monetary collapse in 1967, with Don Stephens (an architect) providing input on how to build and equip a remote survival retreat. He gave a copy of his original Retreater's Bibliography to each seminar participant.[citation needed]
To me, the best option is to store emergency food. How much? If you have none, store enough for a few days. If you have enough for a few days, get enough for a week. How much you store depends on what time frame you think you're at risk for having to be completely independent. The early settlers of the southwest liked to store enough food for a whole year and still do to this day!