Of all the supplies they suggest you legally or illegally procure, epinephrine sounds like the biggest stretch. We don't want to burst anyone's bubble, but if you suffer from life-threatening allergic reactions and really think you're going to survive limited food sources and practically nonexistent medical care, we've got a mint-condition fallout shelter to sell you.
I.N.C.H. pack: I'm Never Coming Home pack. (It is another name for a Bug Out Bag. often used by those trying to show that they are experts in the preparedness field.) A pack containing everything needed to walk out into the woods and never return to society. It is a heavy pack loaded with the gear needed to accomplish any wilderness task, from building shelter to gaining food, designed to allow someone to survive indefinitely in the woods. This requires skills as well as proper selection of equipment, as one can only carry so much. For example, instead of carrying food, one carries seeds, steel traps, a longbow, reel spinners and other fishing gear.
Based on this crude but honest assessment of the general public's affinity for the common bicarbonate, you'd be surprised by how much survivalists are into it (#2 on the list of "things for preppers to hoard"). They must expect some pretty serious hankerings for tasty leavened baked goods, or they have extensive phobias about the funkiness of their nuke survival backup plans.
Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor for any natural or man-made disaster and "a clever way of drawing people’s attention to disaster preparedness". The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything." Though "there are some... who are seriously preparing for a zombie attack".
This group has a primary concern with maintaining some form of legal system and social cohesion after a breakdown in the technical infrastructure of society. They are interested in works like The Postman by David Brin, Lewis Dartnell's The Knowledge: How to Rebuild Our World from Scratch, or Marcus B. Hatfield's The American Common Law: The Customary Law of the American Nation.
The stories of alcoholic beverages historically being safer to drink than unfermented ones are apocryphal at best; however, as any 17th-century sailor would tell you, the addition of some spirits to potable water that's been sitting around for too long will make it much more palatable. Liquor distillation was originally invented in part for medical purposes, and alcohol can be used as a solvent to dissolve medicinal herbs -- and also to knock out patients during good old-fashioned fallout-shelter surgery. High-proof alcohol can be used as an antiseptic, and it does a great job of cleaning wounds and preventing infection.
For global catastrophic risks the costs of food storage become impractical for most of the population  and for some such catastrophes conventional agriculture would not function due to the loss of a large fraction of sunlight (e.g. during nuclear winter or a supervolcano). In such situations, alternative food is necessary, which is converting natural gas and wood fiber to human edible food.
This tactical flashlight fits neatly into the palm of your hand so there’s no excuse for not making it part of your survival gear. It produces 300 lumens of intense, focused light, has 3 operational modes – high, low and strobe (particularly handy in emergencies) – and is tough as nails so you don’t have to worry about damaging it. It’s the kind of rugged, dependable companion you want with you if you’re lost or injured and it will greatly increase your chances of enjoying a successful resolution to your situation.
Lastly, there are no “EXPERT” preppers that I know of! Just as there should be no one directing, suggesting or quantifying anyone’s efforts toward being ultimately prepared. We are all in different stages with any of the attributes required to be our best, not someone else’s best. There are just way to many factors that have to go into the equation for one person to know it all. I learned a long time ago to never point out a problem without recommending a solution. I feel survival training through this venue is best served by not casting doubt, mistrust and pointing out scary gaps in plans being worked on. Instead, Train skills, knowledge and attitudes. The “How Tos”, “Where to Find Useful Info” and just the considerations of the attitudes. Let the individual prepper decide how it fits into their specific plan.
Mylar emergency blankets are great survival gear but sometimes you need more than that. The Coleman North Rim Extreme Weather Bag will keep you cozy warm when the air temperature is 0 degrees Fahrenheit. In temperatures like that you can lapse into hypothermia quickly especially if you’ve been slogging through the woods all day and are sweaty. Just crawl in the North Rim bag and pull the drawstring to lock in the warmth. The cover is durable rip-stop nylon so you can lay it on the ground if need be and there are snag free dual zippers so you can get in and out quickly and easily. Must have survival gear for winter adventurers.
These people aren’t prepared because they’re truly passionate about survival — they’re really just very organized and have supplies on hand for handling everyday emergencies. For example, they might have a well-stocked first aid kit and a drawer full of flashlights and batteries in case of a power outage. These are great things, but in a true SHTF situation, they’re not enough.
We get that creature comforts will be ever more important as the things that used to make us happy slowly break and crumble around us. But do you really want to put a ton of effort into opening a bakery when everything is going to shit? And we hate to be the bearers of bad news, but no amount of odor elimination is going to stop the uncivilized world from smelling really, really bad.
GPS is great but what happens when your battery dies, and you don’t have a portable battery handy? The compass is the one piece of survival gear that will never let you down. Sure, it can’t tell you if there’s a town nearby but it can prevent you from wandering aimlessly in circles. The Eyesky compass is designed specifically to help extricate you from emergency situations. It features conversion charts to measure distances, a rotating bezel ring to determine your heading and adjustable sight lines to plot your course. It’s also built to last. It will take you all of an afternoon to learn how to use the Eyesky compass and it may turn out to be the most valuable afternoon you ever spent.