Food supplies in a bug-out vehicle include hundreds of pounds of wheat, rice, and beans, and enough honey, powdered milk, canned goods, bottled fruit, vitamins, dehydrated fruits and vegetables, salt, pepper, spices, and oil for several months. In addition, the kits often contain high-calorie energy bars, a cooking kit, utensils, liquid soap, and towels. The water supplies may include bottled water, filtering kit, bottles, collapsible water containers, and chlorine bleach for water purification. Food preparation and washing equipment may include items such as a grain grinder, a bread mixer, a strainer, a manual can opener, a steam canner with canning jars and O-rings, cutlery, knives, an electric 12-volt cooler icebox, kerosene lamps and heaters, kerosene or propane stoves, extra fuel, a clothes wringer, a foot-operated treadle sewing machine, and an electric hot plate (which would require an inverter to operate off a car battery).
I'm not quite crazy enough to say that epinephrine will help you survive the inevitable zombie apocalypse (you can go here for that). I'm just suggesting in a roundabout way that if you happened to be in a situation where something was trying to eat you, the increased heart rate and blood flow to your muscles brought on by a well-timed dose might just save your life.
In addition, the kits may contain typical individual "survival kit" items, such as nylon tarps, extra clothes and coats, blankets, sleeping bags, matches or other fire starting equipment, a compass and maps, flashlights, toilet paper, soap, a pocket knife and bowie knife, a fishing kit, a portable camping stove, a power inverter, backpack, paper and pencil, a signaling mirror, whistle, cable saw, bleach, insect repellent, magnifying glass, rope and nylon cord, pulleys, and a pistol and ammunition.
Cigarettes will also be hugely useful for starting fires and saving coals (as any fan of post-apocalyptic literature knows, this is of great importance). The filters can be used to clean water, although you'll need the patience of Stephen Baldwin to pull it off. If you do manage to live for longer than a few weeks without plumbing and Internet, you'll be able to protect your budding prepper garden by soaking cigarette butts in water and spraying the resulting chemical-laden tobacco juice on your produce. This is a technique already in use by people too impatient to wait for the apocalypse, though it is ironic and entertaining that they consider using cigarette-butt sludge a "natural" way to ward off pests.
Lifeboat survival kits are stowed in inflatable or rigid lifeboats or life rafts; the contents of these kits are mandated by coast guard or maritime regulations. These kits provide basic survival tools and supplies to enable passengers to survive until they are rescued. In addition to relying on lifeboat survival kits, many mariners will assemble a "ditch bag" or "abandon ship bag" containing additional survival supplies. Lifeboat survival kit items typically include:

Every year in the US about 150 people die while out and about in national parks, more than 1,000 die in hunting-related incidents and thousands of backcountry enthusiasts get in deep trouble and require a Search and Rescue team to save them; with dozens of those folks dying while awaiting rescue. Most fatalities are the result of poor preparation. Bad weather descends and people get lost. They wander without water or shelter, often injuring themselves in the process. If they survive they often suffer frostbite, hypothermia, dehydration, trench foot or some combination of them all.
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