Despite a lull following the end of the Cold War, survivalism has gained greater attention in recent years, resulting in increased popularity of the survivalist lifestyle, as well as increased scrutiny. A National Geographic show interviewing survivalists, Doomsday Preppers, was a "ratings bonanza" and "the network's most-watched series", yet Neil Genzlinger in The New York Times declared it an "absurd excess on display and at what an easy target the prepper worldview is for ridicule," noting, "how offensively anti-life these shows are, full of contempt for humankind."
In arctic or alpine areas, survival kits may have additional cold weather clothing (winter hats and gloves), sleeping bags, chemical "hand warmer" packets, sun glasses/snow goggles, snowshoes, a collapsible shovel, a snare wire for small animals, a frying pan, a camp stove, camp stove fuel, a space blanket, matches, a whistle, a compass, tinder, medical equipment, a flint strike, a wire saw, extra socks and a tent designed for arctic use.
Astronauts are provided with survival kits due to the difficulty of predicting where a spacecraft will land on its return to earth, especially in the case of an equipment failure. In early US space flights, the kit was optimised for survival at sea; the one provided for John Glenn on the first American space flight in Friendship 7 contained "a life raft, pocket knife, signaling mirror, shark repellent, seawater desalting tablets, sunscreen, soap, first aid kit, and other items". A survival kit was provided for the Apollo program which was "...designed to provide a 48-hour postlanding (water or land) survival capability for three crewmen between 40 degrees North and South latitudes". It contained "a survival radio, a survival light assembly, desalter kits, a machete, sunglasses, water cans, sun lotion, a blanket, a pocket knife, netting and foam pads".
It turns out that when you're down to your last moldy hunk of bread and giardia-laced mud puddle, letting it all melt away in a cloud of smoke for a few precious moments can mean the difference between giving up and giving the rat (eating) race another go. If history has anything to say, it's more common than you think for people to happily give up MREs and gunlord harems in return for hastening their ends with carcinogens wrapped up in tidy paper packages. In traumatic situations like war, cancer sticks are often valued more highly than food. Even in the current (more or less) pre-apocalyptic global economy, cigarettes are one of the stable forms of currency.
Followers of James Wesley Rawles often prepare for multiple scenarios with fortified and well-equipped rural survival retreats. This group anticipates a near-term crisis and seek to be well-armed as well as ready to dispense charity in the event of a disaster. Most take a "deep larder" approach and store food to last years, and a central tenet is geographic seclusion in the northern US intermountain region. They emphasize practical self-sufficiency and homesteading skills.
Adherents of the back-to-the-land movement inspired by Helen and Scott Nearing, sporadically popular in the United States in the 1930s and 1970s (exemplified by The Mother Earth News magazine), share many of the same interests in self-sufficiency and preparedness. Back-to-the-landers differ from most survivalists in that they have a greater interest in ecology and counterculture. Despite these differences, The Mother Earth News was widely read by survivalists as well as back-to-the-landers during that magazine's early years, and there was some overlap between the two movements.
Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor for any natural or man-made disaster and "a clever way of drawing people’s attention to disaster preparedness". The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything." Though "there are some... who are seriously preparing for a zombie attack".
To me, the best option is to store emergency food. How much? If you have none, store enough for a few days. If you have enough for a few days, get enough for a week. How much you store depends on what time frame you think you're at risk for having to be completely independent. The early settlers of the southwest liked to store enough food for a whole year and still do to this day!