Based on this crude but honest assessment of the general public's affinity for the common bicarbonate, you'd be surprised by how much survivalists are into it (#2 on the list of "things for preppers to hoard"). They must expect some pretty serious hankerings for tasty leavened baked goods, or they have extensive phobias about the funkiness of their nuke survival backup plans.
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
The U.S. Department of Homeland Security (DHS) in their "If You See Something, Say Something" campaign says that "the public should report only suspicious behavior and situations...rather than beliefs, thoughts, ideas, expressions, associations, or speech...". However, it is alleged that a DHS list of the characteristics of potential domestic terrorists used in law enforcement training includes "Survivalist literature (fictional books such as Patriots and One Second After are mentioned by name)", "Self-sufficiency (stockpiling food, ammo, hand tools, medical supplies)", and "Fear of economic collapse (buying gold and barter items)".
You forgot one…..the invisible prepper! There are more than enough of these preppers! We have the ability to shop and store without anyone noticing. I don’t need to brag, because when the SHTF, there is going to be enough people that are unprepared and begging. We’ll just state, we are in the same boat…but little do they know. I can’t save the world, only my family.
In addition, the kits may contain typical individual "survival kit" items, such as nylon tarps, extra clothes and coats, blankets, sleeping bags, matches or other fire starting equipment, a compass and maps, flashlights, toilet paper, soap, a pocket knife and bowie knife, a fishing kit, a portable camping stove, a power inverter, backpack, paper and pencil, a signaling mirror, whistle, cable saw, bleach, insect repellent, magnifying glass, rope and nylon cord, pulleys, and a pistol and ammunition.
Tools may include cutting tools such as saws, axes and hatchets; mechanical advantage aids such as a pry bar or wrecking bar, ropes, pulleys, or a 'come-a-long" hand-operated winch; construction tools such as pliers, chisels, a hammer, screwdrivers, a hand-operated twist drill, vise grip pliers, glue, nails, nuts, bolts, and screws; mechanical repair tools such as an arc welder, an oxy-acetylene torch, a propane torch with a spark lighter, a solder iron and flux, wrench set, a nut driver, a tap and die set, a socket set, and a fire extinguisher. As well, some survivalists bring barterable items such as fishing line, liquid soap, insect repellent, light bulbs, can openers, extra fuels, motor oil, and ammunition.
Regardless of whether everything is going swimmingly or you’re lost in a whiteout above tree line your boots are one of the most important pieces of survival gear you have. You need them to stand up to the elements and keep your feet dry and comfortable. Irish Setter Men’s Waterproof Hunting Boot is a fine example of the state of the bootmaker’s art.
This group has a primary concern with maintaining some form of legal system and social cohesion after a breakdown in the technical infrastructure of society. They are interested in works like The Postman by David Brin, Lewis Dartnell's The Knowledge: How to Rebuild Our World from Scratch, or Marcus B. Hatfield's The American Common Law: The Customary Law of the American Nation.
This tactical flashlight fits neatly into the palm of your hand so there’s no excuse for not making it part of your survival gear. It produces 300 lumens of intense, focused light, has 3 operational modes – high, low and strobe (particularly handy in emergencies) – and is tough as nails so you don’t have to worry about damaging it. It’s the kind of rugged, dependable companion you want with you if you’re lost or injured and it will greatly increase your chances of enjoying a successful resolution to your situation.