This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
Further interest in the survivalist movement peaked in the early 1980s, with Howard Ruff's book How to Prosper During the Coming Bad Years and the publication in 1980 of Life After Doomsday by Bruce D. Clayton. Clayton's book, coinciding with a renewed arms race between the United States and Soviet Union, marked a shift in emphasis in preparations made by survivalists away from economic collapse, famine, and energy shortages—which were concerns in the 1970s—to nuclear war. In the early 1980s, science fiction writer Jerry Pournelle was an editor and columnist for Survive, a survivalist magazine, and was influential in the survivalist movement. Ragnar Benson's 1982 book Live Off The Land In The City And Country suggested rural survival retreats as both a preparedness measure and conscious lifestyle change.
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Based on this crude but honest assessment of the general public's affinity for the common bicarbonate, you'd be surprised by how much survivalists are into it (#2 on the list of "things for preppers to hoard"). They must expect some pretty serious hankerings for tasty leavened baked goods, or they have extensive phobias about the funkiness of their nuke survival backup plans.
Preparing for catastrophic or short range survival is extremely personal and most of us keep it tight to our chest. I think PowderKeg says it best – Invisible and then Nuttus who knows that not all of us are the same skill or wherewithal stage, yet as a TEAM we shore up each others weaknesses, learn off each others strengths and it is a continual building process going forward.
The most dangerous people in a survival situation is the gang of outlaws who only want to take what they need and don’t care about what happens to the owner(s). The hardest to know what to do with, and for, is the individual (person or family) who has done nothing to prepare for emergencies or disaster. It’s hard to want to help someone who does not, and will not, help themselves. But it’s endemic to our society – it’s all about big brother taking care of you, or “the government” being your friend. It’s about entitlement. It’s about not caring about other people, only yourself/family. They are the 2 true dangers to preppers.
Another concern when you’re lost in the wild is where to procure potable water. Sometimes there will be bubbling streams of crystal clear water rolling down wooded hillsides to fill your water bottle and sometimes you’ll have little more than a stagnant pool standing between you and dehydration. The LifeStraw Personal Water Filter is survival gear that can turn that stagnant pool into a lifesaver.