Zombie apocalypse: Used by some preppers as a tongue-in-cheek metaphor for any natural or man-made disaster and "a clever way of drawing people’s attention to disaster preparedness". The premise of the Zombie Squad is that "if you are prepared for a scenario where the walking corpses of your family and neighbors are trying to eat you alive, you will be prepared for almost anything." Though "there are some... who are seriously preparing for a zombie attack".
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
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It’s bad enough being injured or lost in the wild but things really get bad when the weather closes in and you can’t get a fire started to stay warm and prepare food and hot drinks. That’s where Ultimate Survival Technologies’ Wetfire Tinder comes in. Developed specifically to help you get a fire going in the pouring rain if necessary it’s without a doubt essential survival gear.
These individuals study End Times prophecy and believe that one of various scenarios might occur in their lifetime. While some Christians (and even people of other religions) believe that the Rapture will follow a period of Tribulation, others believe that the Rapture is imminent and will precede the Tribulation ("Pre-Trib Rapture"). There is a wide range of beliefs and attitudes in this group. They run the gamut from pacifist to armed camp, and from having no food stockpiles (leaving their sustenance up to God's providence) to storing decades' worth of food.
Say you're at work and a terrorist attack occurs. Roads are closed to any and all traffic but you only want to get home - even if that means walking. You may not want to grab your full on family pack in the car or you may not even be able to get to it. But you just want a light kit to get you through. How far is it to get home from wherever you may be? This get home kit should provide for 1-3 nights of traveling on foot till you make it home.