People who are not part of survivalist groups or apolitically oriented religious groups also make preparations for emergencies. This can include (depending on the location) preparing for earthquakes, floods, power outages, blizzards, avalanches, wildfires, terrorist attacks, nuclear power plant accidents, hazardous material spills, tornadoes, and hurricanes. These preparations can be as simple as following Red Cross and U.S. Federal Emergency Management Agency (FEMA) recommendations by keeping a first aid kit, shovel, and extra clothes in the car, or by maintaining a small kit of emergency supplies, containing emergency food, water, a space blanket, and other essentials.
In addition, the kits may contain typical individual "survival kit" items, such as nylon tarps, extra clothes and coats, blankets, sleeping bags, matches or other fire starting equipment, a compass and maps, flashlights, toilet paper, soap, a pocket knife and bowie knife, a fishing kit, a portable camping stove, a power inverter, backpack, paper and pencil, a signaling mirror, whistle, cable saw, bleach, insect repellent, magnifying glass, rope and nylon cord, pulleys, and a pistol and ammunition.
This group is concerned with the spread of fatal diseases, biological agents, and nerve gases, including swine flu, E. coli 0157, botulism, dengue fever, Creutzfeldt–Jakob disease, SARS, rabies, Hantavirus, anthrax, plague, cholera, HIV, ebola, Marburg virus, Lassa virus, sarin, and VX. In response, they might own NBC (nuclear, biological and chemical) full-face respirators, polyethylene coveralls, PVC boots, nitrile gloves, plastic sheeting and duct tape.
Your run-of-the-mill shoe stank might not pose much of a survival threat, but trench foot certainly will; baking soda is great at absorbing the moisture that might otherwise literally cause your feet to rot off your legs. As for the health of your teeth -- it will be pretty hard to get through your day's rations of homemade jerky and hardtack without some high-quality chompers. And you certainly don't want to rely on that pesky fluoride that will "kill your brain over time" (um, what?).
Other newsletters and books followed in the wake of Ruff's first publication. In 1975, Kurt Saxon began publishing a monthly tabloid-size newsletter called The Survivor, which combined Saxon's editorials with reprints of 19th century and early 20th century writings on various pioneer skills and old technologies. Kurt Saxon used the term survivalist to describe the movement, and he claims to have coined the term.
Regardless of whether everything is going swimmingly or you’re lost in a whiteout above tree line your boots are one of the most important pieces of survival gear you have. You need them to stand up to the elements and keep your feet dry and comfortable. Irish Setter Men’s Waterproof Hunting Boot is a fine example of the state of the bootmaker’s art.
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
Survivalists maintain their group identity by using specialized terminology not generally understood outside their circles. They often use military acronyms such as OPSEC and SOP, as well as terminology common among adherents to gun culture or the peak oil scenario. They also use terms that are unique to their own survivalist groups; common acronyms include:
Without the right footwear you’re putting yourself at a huge disadvantage when you’re out in the wild. Blisters, trench foot and even frostbite can result from depending on poor quality footwear when the going gets tough. The Irish Setter 8” Waterproof Hunting boots are actually for anyone who cares about retaining comfort, warmth and outstanding traction regardless of conditions. These waterproof boots employ RPM technology that brings the weight down and the warmth up. The boot also employs the company’s innovative waterproofing methods that ensure your feet stay dry so you can concentrate on other things. True survival gear for your feet.
Astronauts are provided with survival kits due to the difficulty of predicting where a spacecraft will land on its return to earth, especially in the case of an equipment failure. In early US space flights, the kit was optimised for survival at sea; the one provided for John Glenn on the first American space flight in Friendship 7 contained "a life raft, pocket knife, signaling mirror, shark repellent, seawater desalting tablets, sunscreen, soap, first aid kit, and other items". A survival kit was provided for the Apollo program which was "...designed to provide a 48-hour postlanding (water or land) survival capability for three crewmen between 40 degrees North and South latitudes". It contained "a survival radio, a survival light assembly, desalter kits, a machete, sunglasses, water cans, sun lotion, a blanket, a pocket knife, netting and foam pads".
The undisputed experts when it comes to key survival gear? The rangers who save hikers who go astray. Jeff Webb, a search-and-rescue ranger at Yosemite National Park, has worked on more than 200 rescue missions. He's also seen action in Big Bend, Yellowstone, Canyonlands, Joshua Tree, and Rocky Mountain National Parks. With his advice, our editors put together this ultimate survival kit for hikers.
The wise outdoorsman always has a multitool with his survival gear just in case. They’re light, affordable, and in the case of the Leatherman OHT they’ll put the venerable Swiss Army Knife to shame. The OHT features needlenose pliers, spring action wire cutters, a high carbon blade, a serrated edge, a can opener, Phillips screwdriver, bottle opener and myriad other attachments.
Articles on the subject appeared in small-distribution libertarian publications such as The Innovator and Atlantis Quarterly. It was during this period that Robert D. Kephart began publishing Inflation Survival Letter (later renamed Personal Finance). For several years the newsletter included a continuing section on personal preparedness written by Stephens. It promoted expensive seminars around the US on similar cautionary topics. Stephens participated, along with James McKeever and other defensive investing, "hard money" advocates.
Other small kits are wearable and built into everyday carry survival bracelets or belts. Most often these are paracord bracelets with tools woven inside. Several tools such as firestarter, buckles, whistles and compass are on the exterior of the gear and smaller tools are woven inside the jewelry or belt and only accessible by taking the bracelet apart.
In arctic or alpine areas, survival kits may have additional cold weather clothing (winter hats and gloves), sleeping bags, chemical "hand warmer" packets, sun glasses/snow goggles, snowshoes, a collapsible shovel, a snare wire for small animals, a frying pan, a camp stove, camp stove fuel, a space blanket, matches, a whistle, a compass, tinder, medical equipment, a flint strike, a wire saw, extra socks and a tent designed for arctic use.
Survivalists' concerns and preparations have changed over the years. During the 1970s, fears were economic collapse, hyperinflation, and famine. Preparations included food storage and survival retreats in the country which could be farmed. Some survivalists stockpiled precious metals and barterable goods (such as common-caliber ammunition) because they assumed that paper currency would become worthless. During the early 1980s, nuclear war became a common fear, and some survivalists constructed fallout shelters.
Another wave of survivalism began after the September 11, 2001, attacks and subsequent bombings in Bali, Madrid, and London. This resurgence of interest in survivalism appears to be as strong as the 1970s era focus on the topic. The fear of war, avian influenza, energy shortages, environmental disasters, and global climate change, coupled with economic uncertainty and the apparent vulnerability of humanity after the 2004 Indian Ocean earthquake and tsunami and Hurricane Katrina, have increased interest in survivalism topics.
This group consists of people who live in tornado, hurricane, flood, wildfire, earthquake or heavy snowfall-prone areas and want to be prepared for possible emergencies. They invest in material for fortifying structures and tools for rebuilding and constructing temporary shelters. While assuming the long-term continuity of society, some may have invested in a custom-built shelter, food, water, medicine, and enough supplies to get by until contact with the rest of the world resumes following a natural emergency.