It turns out that when you're down to your last moldy hunk of bread and giardia-laced mud puddle, letting it all melt away in a cloud of smoke for a few precious moments can mean the difference between giving up and giving the rat (eating) race another go. If history has anything to say, it's more common than you think for people to happily give up MREs and gunlord harems in return for hastening their ends with carcinogens wrapped up in tidy paper packages. In traumatic situations like war, cancer sticks are often valued more highly than food. Even in the current (more or less) pre-apocalyptic global economy, cigarettes are one of the stable forms of currency.
Interest in the movement picked up during the Clinton administration due in part to the debate surrounding the Federal Assault Weapons Ban and the ban's subsequent passage in 1994. The interest peaked again in 1999 triggered by fears of the Y2K computer bug. Before extensive efforts were made to rewrite computer programming code to mitigate the effects, some writers such as Gary North, Ed Yourdon, James Howard Kunstler, and investments' advisor Ed Yardeni anticipated widespread power outages, food and gasoline shortages, and other emergencies. North and others raised the alarm because they thought Y2K code fixes were not being made quickly enough. While a range of authors responded to this wave of concern, two of the most survival-focused texts to emerge were Boston on Y2K (1998) by Kenneth W. Royce, and Mike Oehler's The Hippy Survival Guide to Y2K. Oehler is an underground living advocate, who also authored The $50 and Up Underground House Book, which has long been popular in survivalist circles.
Untold numbers of people wind up suffering frostbite, shock or hypothermia every year because they didn’t have adequate survival gear when the weather on their wilderness adventure took a rapid turn for the worse. But it doesn’t have to be that way. The Titan 2-sided Mylar Survival Blanket is light as a feather and yet capable of retaining up to 90% of your body heat.
I’ll take a person with common sense over one who has a lot of survival knowledge and skills. There is too much emphasis out there on wilderness survival. That will be a rarely needed skill set. More common will be urban survival, and suburban survival. Age and physical condition will have more to do with being able to survive a long-term disaster. As a senior I have difficulty convincing myself and my peers that hard core survival skills will be possible or necessary. We can only prepare for those things we feel we have any chance to survive anyway.
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
Tenacious Tape is not the kind of survival gear you won’t use every time out but when that rogue branch falls on your camping tent and rips your fly you’ll be thanking your lucky stars you have it in your bag. It can prevent a difficult situation from turning into a life threatening one. Tenacious Tape is completely weatherproof and won’t ever wash out. It doesn’t leave any tacky residue and is also machine washable. It’s the kind of quiet innovation that elevates the outdoor experience for everyone without making a lot of noise and is essential survival gear for any outdoor aficionado. Available in 3” or 20” rolls and a variety of colors.
Cigarettes will also be hugely useful for starting fires and saving coals (as any fan of post-apocalyptic literature knows, this is of great importance). The filters can be used to clean water, although you'll need the patience of Stephen Baldwin to pull it off. If you do manage to live for longer than a few weeks without plumbing and Internet, you'll be able to protect your budding prepper garden by soaking cigarette butts in water and spraying the resulting chemical-laden tobacco juice on your produce. This is a technique already in use by people too impatient to wait for the apocalypse, though it is ironic and entertaining that they consider using cigarette-butt sludge a "natural" way to ward off pests.
No one thinks they’re going to be trapped by whiteout conditions or separated from their group as night falls but it happens with alarming regularity. Don’t make things worse by being unprepared. These advanced Mylar emergency blankets cost less than 4 bucks each and weigh virtually nothing and yet can and do save lives. They’re waterproof, tear-resistant survival gear that comes in a pack of 5. As such there’s no excuse for not having them tucked away in your backpack or daypack when you set out. The very definition of essential survival gear for outdoorsmen of all stripes.
I sincerely feel that the best of all of us comes out in a disaster, with exception to a few. These few are the ones that this article does not or should focus on. Avoidance of perspective team members should be steered more by ethics, integrity and morality. I personally avoid thieves, liars and evil-hearted persons, and lastly the drama queens or snakes (team busters). Everyone else is trainable, deserving of a chance and usually becomes a viable team member in a short amount of time. But back to Powderkeg’s comment, “I can’t save the world, only my family.” This is another one that wasn’t mentioned in the article – The Save The World or Everyone Prepper.
There are a few basics to remember when it comes to finding your way out of the wilderness like finding a stream and following it downhill. This will keep you near a water source and take you out of the worst weather toward civilization. However if the weather is bad and there are no streams to follow you’ll need another method of navigation: the compass.